Tag Archive: cheese

Feb 20 2012

Pique the Geek 20120218. The Things That we Eat. Cheese

This is the third part of a four part series about milk.  The first and second parts are here and here.  The final installment will be about human milk with emphasis on its importance to the development of infants.

Cheese is one of the oldest processed food products known.  Whilst the origins of cheesemaking are obscure, it is fairly easy to speculate on how it got started, and we shall look at that in due time.  Archaeological evidence indicates that cheesemaking was an established art at least 4000 years ago, and the actual date of regular production is likely to be much older than that, but no records exist.

Because of the tremendous variety of cheese, I am sure not to mention one of your favorites.  Please pardon that oversight, but I like to keep under 5000 words!  However, I found an expert source that is likely to mention yours, and it appears directly under the fold.

Nov 20 2010

The USDA is Pretty Cheesy

Last week in a New York Times report, While Warning About Fat, U.S. Pushes Cheese Sales, there was a conflict of interest story that would give any Tea Party member a coronary. It’s bad for Democrats too.

You know how the United States Department of Agriculture is running a federal anti-obesity drive? Well, how about the fact that they also advised Domino’s on how to develop a new line of pizzas with 40 percent more cheese, then helped them devise and pay for a $12 million marketing campaign. Sales soared by double digits.

That’s just the beginning. You should read the whole story about Dairy Management Inc. that was created by the government in 1995 and not only invented the “Got Milk” campaign but runs an aggressive campaign to promoting the excessive consumption of cheese and convince Americans that saturated fats are good for you.

It’s almost comical that a subsidiary of America’s nutrition police ran a national advertising campaign promoting the notion that people could lose weight by consuming more dairy and lobbied the Agriculture Department not to cut the amount of cheese in federal food assistance programs by citing these false weight-loss claims from research they mostly financed and already knew to be false.

Tonight on the PBS show that replaced Bill Moyers Journal “Need to Know,” there was a follow up report Mixed signals: Why is the USDA promoting nutrition and pushing cheese? I think it’s must see TV and goes a little further than “Got Milk?”