Last week in a New York Times report, While Warning About Fat, U.S. Pushes Cheese Sales, there was a conflict of interest story that would give any Tea Party member a coronary. It’s bad for Democrats too.
You know how the United States Department of Agriculture is running a federal anti-obesity drive? Well, how about the fact that they also advised Domino’s on how to develop a new line of pizzas with 40 percent more cheese, then helped them devise and pay for a $12 million marketing campaign. Sales soared by double digits.
That’s just the beginning. You should read the whole story about Dairy Management Inc. that was created by the government in 1995 and not only invented the “Got Milk” campaign but runs an aggressive campaign to promoting the excessive consumption of cheese and convince Americans that saturated fats are good for you.
It’s almost comical that a subsidiary of America’s nutrition police ran a national advertising campaign promoting the notion that people could lose weight by consuming more dairy and lobbied the Agriculture Department not to cut the amount of cheese in federal food assistance programs by citing these false weight-loss claims from research they mostly financed and already knew to be false.
Tonight on the PBS show that replaced Bill Moyers Journal “Need to Know,” there was a follow up report Mixed signals: Why is the USDA promoting nutrition and pushing cheese? I think it’s must see TV and goes a little further than “Got Milk?”
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